Founder’s Philosophy & Background

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Founder’s Philosophy

Starting anew in the UK brings significant challenges, with cultural and language barriers making job hunting difficult and incomes reduced, leading to strained emotions and family dynamics. The ongoing Ukraine-Russia war drives up energy and food costs, while casualties and tensions escalate in Europe. Despite increasing numbers of Hong Kongers starting businesses, entrepreneurship is tough, especially for those seeking refuge in the UK or facing hardships in Hong Kong.

In Hong Kong social movement and the anti-Russia war, countless individuals sacrifice time and lives in the pursuit of the lofty ideal of “Freedom”. I ponder whether these valiant freedom fighters of their homeland, particularly the unsung heroes, will be remembered as time marches on. Will their sacrifices be acknowledged? If we can tightly connect the flame of freedom with life’s essential needs, could the struggle persist and potentially lead to breakthroughs? It is why the Freedom Card was born.

Founder’s Background

Mr. Jay, 7 years of experience in franchising and business consulting, having served more than 30 brands in Hong Kong , such as Subway, Beans, Century 21, Little Sheep Hotpot, Pacific Coffee, Chicken Wings Mountain, Baroness, Dessert Kitchen, Hungry Korean, etc.

  • Former Secretary-General of《Asia Branding and Franchising Association》
  • Founder of Freedom Consultation Ltd (Franchise and Business Consulting Company)
  • Lyricist ; Member of Composers and Authors Society of Hong Kong

Often travels to various countries to learn with different World-Class Masters, Entrepreneurs and Business Consultants, including Mr. Richard Tan – Founder of Success Resources, the world’s largest business training institution ; Mr. Robert Kiyosaki, Author of “Rich Dad Poor Dad”, T.Harv Eker and Gerry Robert and etc.